Spotify Up Close

ROLE: Art Direction, Design, Copy

CLIENT: Spotify

THE ASK: Create a campaign that spreads joy through music and reinforces the connection between fans and artists.

THE INSIGHT: Fans want to feel a greater sense of connection to their favorite artists.

THE IDEA: Let’s connect artists to their fans through exclusive and intimate Spotify ‘top listener’ concerts.

Billboards and lyric displays will appear in cities where a Spotify Up Close concert will be held, hinting at which artist will be making an appearance. Only real fans will know who we’re talking about.

BILLBOARDS

LYRIC DISPLAYS

YOU’RE IN

Top fans who qualify to attend a live session will be notified in the Spotify app with a code, date, location, and link to download their ticket.

AT THE EVENT

Taking place in local coffee shops, bookstores, and bars, the live sessions will cultivate a unique and intimate atmosphere.

Fans who attend the live sessions will be rewarded with exclusive lanyards and wristbands at the venue entrance.

EVENT MERCH

Exclusive Spotify Up Close event merch, specific to each artist and hidden venue, will be sold at the event.

VENUE MEMORABILIA

Post-performance venue memorabilia will honor and highlight the unexpected locations that transformed into a Spotify Up Close venue for a night.