Bring the Energy
ROLE: Art Director
CLIENT: University of Oregon Men’s and Women’s Basketball
THE ASK: How can we turn Oregon Basketball game attendance into a habit?
THE INSIGHT: The inconsistency in schedules, rituals, and team identity in Oregon basketball has hindered the development of a consistent fan base and a strong basketball culture.
THE IDEA: By creating an environment where fans can gather with friends and enjoy a great game, the experience will generate buzz and drive organic conversations. The adrenaline of the game, coupled with an insane atmosphere, will hook fans and make the entire experience unforgettable.
Erb Memorial Union Mural
Our 65-foot mural brought the energy of Oregon Basketball to the Erb Memorial Union—one of campus’s busiest hubs. Bold action shots and eye-level game schedules made the game impossible to miss and part of everyday student life.
ESPN TV Spot
Inspired by the group euphoria of being part of the crowd at a live game, our TV spot brought the experience of Oregon Basketball to homes across the PNW, encouraging fans to be a part of the atmosphere before the season’s end.
Shopping Center Banners
The University mascot, Puddles, is a fan favorite for Oregon Basketball families. Our banners brought the game-day spirit to local shopping centers, inviting fans to join the fun.
Promotional Mailers
Partnering with Oregon Basketball’s marketing team, we crafted vibrant mailers that brought the season’s promotions and events to fans’ doorsteps, boosting awareness, attendance, and excitement.
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